More than two years after BYD began a high-profile foray into the Japanese market, the Chinese electric-vehicle (EV) maker is still struggling to win over drivers.
The carmaker sold just 5,300 vehicles between January 2023 and June this year despite opening its 45th sales location in Japan, introducing a fourth EV model and touting plans to debut an electric kei car – a popular style of street-legal microcar – in late 2026.
The moves have done little to ignite demand, and BYD is now turning to…
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