Alibaba Group Holding will roll out a programme called “Super Saturdays” over the next 100 days to lure more consumers to its platform, while escalating a price war against Meituan and JD.com in the mainland’s on-demand delivery services market.
Under Alibaba’s instant commerce brand Taobao Shangou, “Super Saturdays” would offer consumers up to 188 yuan (US$26) in subsidies for the purchase and delivery of low-cost goods such as milk tea and breakfast meals, according to a report by state-owned…
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