Ahead of Amazon’s annual Prime Day sales event, Chinese sellers are already walking a tightrope as they try to strike a balance between staying competitive and adjusting to Washington’s tariffs.
Gloria Gu, an Amazon seller based in Zhejiang province, said her outlook for this year’s summer event – extended this year to a record four days, July 8-11 – was “not optimistic”.
Her company mainly sells household consumables – low-margin products that are highly price-sensitive. “Depending on the item,…
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