Flash in the pan: how China’s plant-based meat craze fizzled

Only a few years ago, the notion that Beyond Meat – the former poster child of the plant-based meat industry – would shut down its operations in China seemed unthinkable. At the height of the brand’s popularity, its label could be found adorning heavily promoted products at restaurants and grocery stores across major cities.
Many observers speculated that the alternative meat company and others like it had found the next great success story in the country’s rapidly evolving consumer market.
But…