Oxford University Press has named “rage bait’’ as its word of the year, capturing the internet zeitgeist of 2025.
The phrase refers to online content that is “deliberately designed to elicit anger or outrage by being frustrating, provocative or offensive,” with the aim of driving traffic to a particular social media account, Oxford said in a statement.
“The person producing it will bask in the millions, quite often, of comments and shares and even likes sometimes,’’ lexicographer Susie Dent told…
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